Top 5 Tycoon Games Performance in New Zealand Q2 2025

In the second quarter of 2025, the performance of the top five tycoon games on a unified platform in New Zealand showcased interesting trends in downloads, revenue, and active users. According to Sensor Tower data, these games have shown varying levels of engagement and monetization.

Township from Playrix maintained a steady revenue stream throughout the quarter, peaking at around $34K in mid-April. Weekly downloads started at 3.5K, with a gradual decline to about 2.6K in early June, before recovering to 3.2K by the end of the month. Active users remained relatively stable, fluctuating between 22K and 24K.

Family Island — Farming game by Melsoft saw revenue growth, reaching nearly $9.8K at the end of June. Downloads showed a declining trend from 1.3K to just under 900 by the quarter's end. Active user numbers hovered around 3K to 3.5K, maintaining a consistent user base.

Sunshine Island: Farming Game from Goodgame Studio experienced modest revenue growth, with figures rising to $460 by late June. Downloads decreased from over 1K to just above 270. Active users saw a slight decrease, stabilizing around 1.2K.

Hay Day by Supercell exhibited fluctuating revenue, peaking at $11.7K in early June. Downloads remained stable, averaging around 500 weekly, while active users showed a notable decline from over 5.5K to about 3.3K by the quarter's end.

Lastly, Rent Please! Landlord Sim from Shimmer Games Co., Ltd. saw revenue rise to approximately $795 by the end of June. Weekly downloads increased significantly from 270 to over 770. Active users also rose, reaching nearly 9.8K.

For more detailed insights and data, visit Sensor Tower's comprehensive platform.